VISION

Our mission is to help people improve health and performance

through the application of behavioral learning principles to breathing physiology.

Few people, lay or professional, know that (1) breathing directly regulates body chemistry, including pH, electrolyte balance, blood flow, hemoglobin chemistry, and kidney function, and that (2) breathing is a behavior subject to the same principles of learning as any other behavior, including the role of motivation, emotion, attention, perception, and memory. Bringing together these two simple facts means bringing together the biological and behavioral sciences in profoundly practical ways relevant to the lives of millions. It changes the way that we think about ourselves and our physiology.

Failure to directly address breathing as learned behavior, and how it regulates fundamental body chemistry, means leaving out the most fundamental, practical, and profound factors that account for (1) the far-reaching effects of bad breathing, as well as for (2) the surprising benefits of good breathing. “Bad” breathing can cause, trigger, exacerbate, and perpetuate symptoms and deficits of all kinds, ones that typically go “unexplained,” or are mistakenly attributed to other causes; these effects are real, not imagined. “Good” breathing, on the other hand, can bring about immensely beneficial physical, mental, and behavioral changes, ones that again may be attributed to other unrelated factors.

Unfortunately, misinformation, misconceptions, pseudoscience prescriptions, and ignorance about breathing prevent people from making good use of basic textbook knowledge. We offer our clients the solution: comprehensive educational and consulting services for observing, evaluating, and learning breathing behavior. Our services are not about diagnosis and treatment. They are about learning optimal breathing behavior through self-exploration with breakthrough technology, the CapnoTrainer®. Emphasis is on inside-out learning and intuitive experience, rather than on outside-in “treatments” and prescriptive exercises.

Change your breathing, change your life.

Educational Affiliate: Behavioral Physiology Institute.  Technology Affiliate: Better Physiology Ltd.